Brilliant perspective on the PSF pricing challenge

A succinct summary of the challenges of pricing

A succinct summary of the challenges of pricing

A colleague recently forwarded me this picture summarising the challenges associated with getting PSF pricing right. I don’t know who the original author is but he or she has hit the nail on the head!

The graph focuses on the two most important aspects of pricing – value to the client and the ability of a service provider to differentiate their service offering from the competition.

This is well worth thinking about.

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